Denver, CO
The strategy
Two jobs. Create demand. Capture it.
At any moment, roughly 10% of your market needs a contractor right now. The other 90% will — after a hailstorm, a failed furnace, a new budget cycle. Winning both is the whole strategy.
01 · DEMAND CAPTURE
10% in-market
Capture every ready-to-hire moment.
When someone types "emergency roof repair near me" at 11pm during a hailstorm, the job goes to whoever shows up first — in the map pack, the organic results, and the AI answer. We make that you.
➝ Local SEO + Google Business Profile domination
➝ Service-area pages for every city you serve
➝ LEO: cited by ChatGPT, Perplexity & Gemini
➝ Conversion work: forms, CTAs, call tracking
➝ Review engine that compounds trust
02 · DEMAND CREATION
90% of buyers
Become the known name in your service area.
Homeowners remember one roofer. Property managers keep one GC on speed dial. Relentless local visibility means that when the need hits, you're the name they already know.
➝ Educational content for every trade you run
➝ Job-site and before/after content systems
➝ Local social presence, handled end-to-end
➝ Topical authority Google & LLMs reward
➝ Brand searches that grow month over month
“panel upgrade” · “EV charger installation”
HOME SERVICE
Electrical
Why both
Capture-only agencies fight over the same 10%. We grow the whole pie.
01
Capture pays the bills
Bottom-funnel rankings and map-pack visibility turn into estimate requests in weeks, not quarters. This funds everything else.
02
Creation compounds
Content, social proof, and topical authority make every capture dollar work harder — your close rate rises when buyers already know you.
03
LLMs reward both
AI search engines cite businesses with authority and reviews. The demand-creation work is exactly what gets you recommended by ChatGPT.
The Marko method
60 days from kickoff to first ranking gain.
Most agencies call their first 6 months "strategy." We call it a scam. Here's what the first 60 days actually look like.
Week 01
Audit, benchmark, positioning
Full technical + content + local SEO audit. We pull your top 25 competitors and benchmark against them on 40 variables. You get the scorecard.
Week 02–03
Fix the foundation
Schema, site speed, internal linking, Google Business Profile, and your top 10 pages rewritten for the keywords your buyers actually search.
Week 04–06
Content engine online
Topical cluster mapped, editorial calendar approved, first 4 articles shipped. Landing pages for your top 3 services.
Week 07–08
First rankings + lead flow
Measurable movement in rankings, organic traffic, and qualified estimate requests. Monthly scorecard goes live in your dashboard.
Ready to run the playbook?
Free 30-minute audit. We'll show you exactly where the 10% is going today — and it isn't to you.